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BEHIND the SEEN

Collection Galleries

Fox Flora

Floral Designer

Fox Flora’s sculptural approach to flowers calls for an identity with equal presence. The logo echoes the curves of the Fibonacci spiral, drawing on the rhythms and proportions found in nature. Paired with expressive typography, it creates a distinctive visual language for floral design that challenges convention.

brand identity, website design, website development, packaging design

The identity extends into custom floral bags and printed details, making each floral creation feel considered from the moment it is received. A minimal website gives the work centre stage, allowing its scale, texture and theatricality to unfold through imagery.

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